By Hannah Muehlberger
Mikayla Nogueira Hawken celebrates the launch of Tirtir in ULTA and stops by the TIRTIR World Tour Bus
To celebrate the launch at Ulta, viral K-beauty brand TIRTIR hosted a pop up and party with Content Creator and Makeup Artist, Mikayla Nogueira Hawkin at the Santa Monica Pier on this past Friday, August 22nd. The pop up was followed by an exclusive party at the Santa Monica Pier with key influencers and editors in attendance. Guests sampled the product collection, spoke with Mikayla, and participated in interactive moments, such as personalizing the beloved Red Cushion Foundation.
Laura Lee and Manny MUA celebrates the launch of Tirtir in ULTA and stops by the TIRTIR World Tour Bus with Mikayla Nogueira Hawken
TIRTIR is taking the pop-up truck on the road, and as the tour continues, TIRTIR’s custom truck will bring fans free samples of its top-selling products, shade-matching for all 40 foundation shades, and an interactive photo zone. Guests will also take home stickers, keychains, discount vouchers for Ulta Beauty, and other exclusive goodies. Stop 1 was Santa Monica Pier, with stop 2- Regent Santa Monica Beach- Beachside Terrace. Guests received shade-matched Tirtir Mask Fit cushion items at the launch of Tirtir at the ULTA party.
Carmen Solomons, Caitlin Lawson, and Memu Conteh celebrate the launch of Tirtir in ULTA at the Tirtir World Tour Party
From pale to deep tones, TIRTIR’s Mask Fit Red Cushion Foundation provides total coverage for a flawless, all-day wear. Infused with hibiscus, red propolis, and astaxanthin, this foundation nourishes skin while providing a long-lasting satin finish.
@tirtir.official Come experience TIRTIR. NOW available at The Grove LA!📍 August 23rd to 24th only! ✨❤️ @MannyMua @Ollie @Laura88Lee @Brandon Yoon @Elnaz golrokh @Daniella
Viral on TikTok, this Mask Fit Red Cushion Foundation is renowned for its unbeatable 72-hour long-lasting coverage, lightweight feel, and buildable satin finish. Its sweat-proof, transfer-proof, and non-creasing formula is clinically tested to remain smudge-free even under a mask, ensuring flawless coverage throughout the day. It perfectly conceals blemishes and redness while blurring imperfections and skin texture for an airbrushed finish, making it the ideal choice for long-lasting, flawless skin.
Caitlin Lawson celebrates the launch of Tirtir in ULTA at the Tirtir World Tour Party
Photography by jenniferjohnsonphotography