We are living in a golden age for consumers of the beauty industry. Never before have so many amazing and uniquely specified products been so widely available in the beauty space. A massive array of cosmetics brands is emerging with offers of new and exciting product lines, each seeking to outdo the last with their technological and scientific advancements. Shiseido, an established Japanese brand that has long been leading the way in innovative and specialized skin care products, has just set the bar even higher with its brand-new cosmetics line. The relaunch of Shiseido Makeup in 2018 is was an exciting chapter in the company’s extensive history. The brand’s mission was to gift Japan to the world by showcasing its rich heritage and groundbreaking technology via an all-encompassing collection that is modern,visionary, expressive, and creative. The result a weightless range of products that produce vibrant, visible, budge-proof pigment that feels invisible on the face. By fusing two of the company’s key pillars, art and science, and taking inspiration from the culture, fashion, and design of Japan, Shiseido Makeup is poised to revolutionize the cosmetics market.
Now, Shiseido has another revolutionary and game-changing assortment of products, the Synchro Skin Self-Refreshing Collection. This collection includes foundation, concealers, and powder finishes, and come in THIRTY varieties and shades. This means that every person on the planet can find a shade tailored to seamlessly match their skin tone, without exception. The products are weightless, breathable, sun-protect, and guaranteed to last for 24 hours. They are also designed to “synchronize” with your natural skin tones to achieve a flawless finished look. Wild Thyme Extract is used to imbue each product with natural antioxidants. The line utilizes Shiseido’s new ActiveForce technology, which makes the products resistant to heat, water, smudging and humidity, oil-absorbent, and light-diffusing by design. Never before has makeup been this precise of a science. And never before have individual consumers in the beauty industry been catered to so exclusively. It truly is an amazing time for beauty aficionados.
