In the midst of a global pandemic, a racial uprising, and a climate crisis, it might not seem like an ideal time to launch a beauty line, but Kimora Lee Simmons says otherwise. Seeing as 2020 turned out to be a year of sheer hell, one thing that has helped keep people sane is focusing on nostalgia.
The fashion designer, in 1999 founded Baby Phat, which brought us sparkly velour sweatsuits, baby tees, shoes, and feminine fragrances—is expanding her lifestyle brand’s range with Baby Phat Beauty.
Since starting her career as a runway model at 13 years old, Kimora Lee Simmons is not slowing down. Her latest venture is a family affair, the launch of Baby Phat Beauty with daughters Ming Lee Simmons and Aoki Lee Simmons, a collection of products that includes shimmering, plumping lip glosses, illuminating body sprays, and body lotion (all of which are sold as trios). This next step in her iconic brand comes after a sold-out revamp of Baby Phat’s fashion collection that celebrates our current nostalgic obsession with all things ’90s, and early 2000’s.
Baby Phat Beauty is a beauty collection that brings back the shimmer and “fabulosity” of Baby Phat and the era that introduced us to it. Its debut product is the Shimmer Dreams set ($45), which comes in three versions: Ethereal, Opulence, and Divine.
Each of the three kits comes with an Illuminating Body Spray, Hydrating Body Lotion, and Plumping Lip Gloss. The differences between them are the scents — Ethereal is pear and amber, Opulence is floral with bergamot and caramel, and Divine is a citrusy blend with jasmine and vanilla — and the gloss and spray colors, though all fall into the pink category.
The collection represents much more than just a glam look and some solid nostalgia, though. It’s about authenticity, empowerment, and representation.
“When I launched Baby Phat in 1999, I had to fight for a seat at the table in both the high-fashion and streetwear worlds. I did that by staying true to myself and bringing up an entire generation who embraced diversity, body positivity, and body confidence all while being unapologetically glam and sexy,” Simmons said in a statement. “Buying back the brand has given me the opportunity to tell that story all over again to a new generation — a generation I raised. Launching into beauty feels like the most relevant way to tell that story in today’s landscape.”
Baby Phat Beauty’s Shimmer Dreams sets are now available for $45 each on babyphatbeauty.com.
Photos: Courtesy of Baby Phat Beauty