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When it comes to curly products, look for products that help you embrace your natural texture, and are specially formulated to give your curls what they need. From shampoos to leave-in conditioners, to smoothing oils, and gels we’ve got your curls covered.

The natural hair industry is booming with hardworking formulas fit for all curl types. From mass-market retailers to small indie brands, products that promise to cater to your curls have vastly increased. If you have curly, coily, or kinky natural hair, then you know that different occasions call for different products. Our curls can only be as good as the products we use defined, gorgeous curls and healthy, hydrated strands go hand in hand, after all.

Here are the best hair products for curly hair.



Carol’s Daughter

Carol’s Daughter Wash Day Delight Shampoo With Rose Water $10.99 Here

Perfect for natural, curly, kinky, and coily hair, comes with a perfect nozzle dispenser, making it easy to get a deep clean directly to the scalp. This sulfate-free shampoo for naturally curly hair transforms from a liquid into a gentle foam lather without harsh friction and effortlessly works throughout minimizing tangles. This sulfate-free shampoo with micellar technology acts like a magnet to attract and lift away buildup for a thorough hair and scalp cleanse without stripping hair. Best when paired with Wash Day Delight Conditioner.


Neem Turmeric Clarifying Shampoo – Natural Mint $9.99 Here

Alaffia’s shampoo, with powerful neem, cleansing African black soap, balancing turmeric, clarifying tea tree and invigorating rosemary, gently cleans and fortifies your hair. For dry hair and scalp. This shampoo cleanses hair and scalp of build-up and bacteria and enriches hair with oils and minerals.


Verb Curl Shampoo $40 Here

A curl specific shampoo that cleanses waves, curls, and coils while preserving moisture, minimizing frizz, and promoting a healthy, balanced scalp. Formulated to gently remove impurities and keep curls hydrated.

Love, Beauty & Planet

Love Beauty & Planet Coconut Milk and White Jasmine Divine Definition Shampoo $7.00 Here

Love Beauty And Planet Divine Definition Coconut Milk & White Jasmine Shampoo helps define and enhance your curly hair with a lightweight formula. This special curl shampoo helps you rock a beautiful and textured look and is truly great for curly hair. Infused with Coconut Milk, this divine definition curly hair shampoo energizes with bursts of delicate fragrant clouds of White Jasmine.


Mizani True Textures Moisture Replenish Shampoo $18 Here

Mizani’s formula is sulfate, paraben, and silicone-free and contains coconut, olive, and marula oils to retain moisture and restore the natural pattern of your hair. It’s packed with antioxidant-rich oils that make sure hair stays hydrated (and your natural curl pattern undisturbed) while dirt, residue, and dead skin are removed from your scalp at the same time.


Carol’s Daughter

Carol’s Daughter Wash Day Delight Dream Detangler Jelly $10.99 Here

Wash Day Rose Conditioner brings surprise and delight to your wash day with our unique jelly-to-cream formula that transforms from a thick jelly to a nourishing cream to moisturize hair from root to ends and minimize tangles. Our nourishing jelly-to-cream formula is blended with Glycerin, a naturally-derived ingredient* known to lock in moisture. Rose Water leaves hair petal-soft, hydrated, and blooming with shine. This moisturizing conditioner for curly natural hair with Tangle-Melting Technology easily spreads through hair providing perfect slip so curls glide past each other, minimizing tangles, and untying knots.


Neem Tumeric Clarifying Conditioner – Natural Mint $9.99 Here

Alaffia’s conditioner, with powerful neem, balancing turmeric, clarifying tea tree, and protective shea, restores and defends your hair from the elements. A powerful blend of neem known to condition the scalp, promote hair growth, and treat dandruff, balancing turmeric, clarifying tea tree and protective shea, help to clarify your scalp, promote healthy hair growth, while keeping your mane moisturized.

Dark and Lovely

Dark & Lovely Protective Styles – Detangling Cream $6.99 Here

An easier way to detangle your hair during take down while softening and conditioning your hair. Spread evenly throughout hair after takedown to enjoy soft and manageable hair. Rinse out before washing your hair. Great for use as an everyday detangler too. Detangling conditioning cream with peppermint oil and avocado that melts away buildup while providing moisture and softness during the takedown of your protective styles.

Bumble & Bumble

Bb. Curl 3-In-1-Conditioner $34 Here

Bumble & bumble’s Bb. Curl 3-In-1 Conditioner is a moisturizing conditioner that can be used in three different ways: as a rinse-out, leave-in, or co-wash. Now enhanced with a rich blend of oils (avocado, coconut + jojoba) and butter (shea + cocoa) to deeply hydrate hair, reduce frizz, and add shine. This conditioner can be used in three ways – either for moisturizing, daily use, as an intensive leave-in treatment, or as a co-wash without shampoo. They produce a creamy lather, despite being sulfate-free and are easy to rinse. The packaging feels a bit cheap for the price, but our hair was left tangle-free and shiny.


Olaplex No.5 Bond Maintenance Conditioner $28 Here

A highly-moisturizing, reparative conditioner for all hair types. This conditioner leaves hair easier to manage, shinier and healthier with each use. Protects and repairs damaged hair, split ends, and frizz by re-linking broken bonds. It is color-safe and will strengthen and leave your hair stronger than ever.

Rizos Curls

Rizos Curls Deep Conditioner – 10 fl oz $19 Here

This deep conditioner strengthens, nourishes & deeply moisturizes the hair, promoting healthy hair growth, while controlling frizz. This special formula features Key Natural Ingredients: Olive Oil, Cleanses scalp, smooths hair & improves elasticity, Sunflower Oil, Promotes healthy hair growth, reduces product build-up & alleviates dry scalp, Coconut Oil, Reduces frizz, prevents hair breakage & split ends.



Carol’s Daughter

Carol’s Daughter Coco Creme Curl Shaping Cream Gel $11.99 Here

Designed to take your natural curls to the next level. This gel lasts all-day without drying out curls. This styling Coconut Oil Cream Gel slips easily upon application for even control. Curls are set leaving them feeling soft and shiny so you get bouncy curls that move without flakes, stiffness, or residue. Enriched with oils and butters, this natural hair styling Cream Gel provides the perfect balance of control and care, natural hold, that lasts all day without drying out your curls. Blended with Coconut Oil, Coconut Milk, Mango Butter, and Murumuru Butter and free of silicones, parabens, petrolatum, mineral oils, and artificial colors.


Aveda Brilliant Retexturizing Gel $23 Here

Made with plant proteins like certified organic aloe and chamomile, this formula provides amazing hold and touchable softness. What users love the most, however, is that it also adds a beautiful sheen throughout the hair, making strands look healthy.


Ooli Loc’d and Loaded Loc Gel $15 Here

Our Loc Gel provides a strong hold to locs without leaving flakes and product buildup. This paraben-free formula features Baobab Oil to nourish locs & scalp, and Aloe Vera to promote healthy hair and pH balance. It’s made in the U.S.A., and it is a vegan & cruelty-free product. LOC’D & LOADED™ Loc Gel will quickly become your #1 asset for getting natural hair to look like like a DOPE work of ART.

Camille Rose Naturals

Aloe Whipped Butter Gel $16 Here

Juice extracts of aloe are whipped with oil essences of avocado, macadamia, and sweet almond, then toppled with nourishing castor and jojoba drops. We finish with a nutrient-rich brew of green tea and vitamins C and E to create this buttery styling gel for curly, wavy, and coiled’s butter-based, so it’s super thick and creamy, which is the best for taming my frizzy, thick hair! I’ve tried many different products and find that thick creams and butters work best for curl definition and frizz control.


Scalp Care


Uhai Scalp Serum $11.99 Here

The ultimate solution for a dry, irritated or itchy scalp. Designed for all hair types. Specially formulated with aloe vera juice to instantly soothe any itchiness with a refreshing, cool sensation, anti-inflammatory properties of baobab oil calm any irritation, expect dandruff relief with the anti-fungal properties of tea tree oil, Rosemary oil promotes blood circulation on the scalp. This scalp serum leaves your scalp hydrated and soothed.


TPH Never Salty Scalp Scrub $13.99 Here


Before you wash your hair, you should start with a scalp cleanse. You can’t expect healthy hair if you don’t have a healthy scalp.” -Taraji P. Henson

This heat-activated sugar scrub gently exfoliates, duo-touch applicator provides direct-to-scalp cleansing action, and it won’t take long for you to smell the peppermint- and coconut-infused formula. The vegan scrub is suitable for all hair types, so you can style your hair, knowing it’s healthy from the roots to the ends.


Ouai Scalp and Body Scrub $38 Here
Take your scalp and skin on a trip to rehab with OUAI’s Scalp & Body Scrub. This deep-cleansing, foaming scrub provides a weekly detox treatment powered by gently exfoliating sugar crystals to cleanse and increase healthy microcirculation, plus a dose of probiotics to strengthen your skin’s natural defenses against bad bacteria.

Pattern Beauty

Pattern Beauty Jojoba Oil Hair Serum $25 Here
That’s why we appreciate that this two-in-one works equally well on both. Credit its use of jojoba oil, a superstar oil that very closely mimics the natural oil our skin produces and is amazing at hydrating both skin and hair. Massage it straight into your scalp or cocktail it with other stylers for added moisture. (It works especially well for curly hair.)

Dark & Lovely

Dark & Lovely Protective Styles – Hair Refresher $6.99 Here

From install to takedown and everything in between, Dark and Lovely now offers a range of products designed to make wearing a protective style easier than ever. Dark and Lovely for Protective Styles tackles the issues with the three major phases of a protective style: after installation during the wear of the style and the take down for healthier-looking hair. Use this lightly fragranced and invisible hair spray with Aloe to refresh scalp and hair during the wear of your protective style.

Deep Conditioners


Amika Soulfood Nourishing Hair Mask $28 Here

A daily or weekly luxurious, deep conditioning treatment that completely restores and repairs dry, damaged hair. It deeply conditions and hydrates, restores and repairs damaged hair, and improves softness, shine, and elasticity. The Soulfood Nourishing Mask deeply conditions and hydrates hair. The result is long-lasting softness, shine, elasticity, and manageability. Luxuriously thick, yet never heavy, the formula allows thirsty hair to drink up the exact amount of hydration needed.


2chic® Ultra Luxurious Soothing Hair Mask $9 Here

Top-notch for heat-damaged or chemically treated hair, this particular formula is my favorite as an overnight treatment. I find the more time it has to penetrate the strands, the better the end result. My curls are always incredibly defined when I use this deep conditioner. The aloe vera and vitamin E oil almost instantly revive overworked curls, while the corn silk and floral extracts make it a breeze to detangle parched and knotted curls.


Rahua Omega 9 Hair Mask deeply nourishes hair, enhancing color and restoring health for more manageable locks. Enriched with panthenol, this restorative hair mask replenishes moisture while adding body, as quinoa protein minimizes frizz, amplifies shine, and strengthens strands. Sunflower oil creates touchably soft tresses while lavender and eucalyptus lend a fresh, uplifting aroma.

Mixed Chicks

Mixed Chicks Deep Conditioner $14 Here

Mixed Chicks was founded by two multicultural women who struggled to find products for their curly hair, so their entire collection is full of just what tangle-prone hair needs. The Detangling Deep Conditioner is super moisturizing with safflower seed oil that gives it a slippery texture to help you manage and style your hair with minimal breakage.


4C Only

4C Only Too Easy Collection $70 Here

This quad squad is your go-to collection for 4C haircare without the fuss. This set is entirely dedicated to 4C curly hair. Included in the collection is an aloe vera leaf and argan oil-infused shampoo that is ideal for extra moisture, organic grape seed oil, and squalene formulated deep conditioner to make detangling a breeze, and a long-lasting leave-in conditioner that doubles as a heat protectant. Their Too Slick Styling Cream, which is made with a blend of natural organic oils to penetrate the hair shaft and strengthen strands. What’s most intriguing is that the smoothing product features carnauba wax—the same ingredient that adds a glow to your fruit—for extra shine.


Cocunat Magic Curls Pack $73  Here

Clean, condition and define your curly hair like never before. Shampoo repairs, strengthens, smooths cuticles, and prevents frizz. Conditioner instantly detangles, repairs split ends, and stimulates hair growth. The booster defines and leaves the curls flexible and loose.

Bondi Boost

Bondi Boost Curl Boss Trio $90 Here

Boost your bounce and lockout frizz with this powerhouse duo. Perfect for wavy, kinky and coily hair types. Free from silicones, sulfates, parabens and drying alcohols. Low lather gentle formula effectively cleanses without stripping the natural oils and weighing the hair down. Designed to add moisture and defrizz while activating the natural curl pattern.