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Talk about spring refresh! Selena Gomez just made a drastic change with coloring her hair BRIGHT PLATINUM. Wanting to go platinum? We have the how-to steps for you and your stylist!


Stylists: Nikki Lee/Riawna Capri

Quote by Nikki Lee/Riawna Capri–  “We’ve been doing Selena’s color for over a decade now. She typically keeps it pretty natural, but this time she went for a big change. This blonde is unique to her as we had to make sure there was an equal balance of cool and warm for her skin tone. It’s an edgier look and perfect for summer” 

“Luckily for Selena she won’t have any problems adjusting her makeup to this new look because she’s the Rare Beauty Queen!”

“We then highlighted every hair on her head with Joico’s Blonde Life lightening powder and 30 volume developer. This processed for quite some time. After she lifted to a pale yellow we took the lightener off. We tapped down her root with LumiShine Demi-Permanent Liquid 5NA with 5 Volume, then an all over pre tone with LumiShine Demi-Permanent Liquid 8NW + 10NW equal parts with 5 Volume, and a second toner with LumiShine Demi-Permanent Liquid 10V with 5 Volume. The entire process took 200 foils, several bowls of bleach and 8 hours of hair magic! Definitely worth it! Her hair looks and feels amazing!”

“To maintain this bright blonde tone and banish any brassiness at home, use Joico’s Color Balance Purple Shampoo($19) Joico Color Balance Purple Conditioner($20) every third time you wash.”

Joico’s Defy Damage Sleepover Overnight Treatment($25) is a must as well.