SIMPLY returned to Orange County for a chic afternoon at Fashion Island with top celebrities, influencers and experts discussing fashion, beauty, and digital marketing in celebration of StyleWeek OC. Panels were moderated by SIMPLY Founder, Sarah Boyd and Daily Pop Co-host Carissa Culiner with Keynote speakers that included singer Ashlee Simpson Ross and star of Vampire Diaries, Kat Graham.
The day started out with lifestyle content creators who got a chance to meet Lyda Beauty Founder, Lyda Fischer and preview her latest line of colored Cleopatra Cat Eye Stamps as they were swept away on the Lyda Beauty x SIMPLY Beauty Bus. Guests enjoyed light libations as they learned more about her latest launch which first broke ground as the first and only cat stamp applicator that creates a perfectly symmetrical “cat eye” or “winged eye” look in less than 60 seconds.
Their destination? StyleWeekOC, a three-day fashion and beauty event organized by Newport Beach’s Fashion Island and SIMPLY, the events arm of creative digital marketing agency Socialyte. The event brought together industry insiders and top influencers.
StyleWeek OC kicked off with panel discussions focusing on fashion with speakers that included Content Creator Cassydy Berliner, jewelry designer Gorjana Reidel, TV star Courtney Kerr, celebrity stylist Lo VonRumpf, designer Lindsay Albanese and TV personality Carly Steel where they discussed topics such advice for up and coming business entrepreneurs and tips for creating a successful brand.
The evening second panel centered around beauty and brought together top experts that included blogger Christine Kong, TV star Courtney Kerr, celebrity makeup artist Joyce Bonelli, Founder of O Cosmetiques Olia Majd and Founder of Glowtopia Diana Madison. What does it take to become a beauty business owner? What are some trends that experts have noticed in the past couple of years? Excited audience members were able to ask questions like these to their favorite beauty experts. The Hills New Beginning, castmate, Ashley Wahler was in attendance as an OC native, and Fashion Island supporter in tow with over 200 guests. We sat down with Diana Madison, Joyce Bonelli, and Ashley Wahler finding their number one skin advice in common was Sunscreen.
During the Beauty Panel moderated by Diana Madison, owner and creator of Glowtopia. Glowtopia is a product Diana Madison created by blending her favorite essential oils. It includes the gold of the beauty world, prickly pear seed oil. With regular use, Glowtopia imbues skin with a radiant glow. Diana mentioned to the crowd that currently her favorite products other than Glowtopia are complexion products that have SPF within, such as Shiseido’s New Synchro Skin Self Refreshing Foundation, a weightless foundation, with ActiveForce™ technology,that synchronizes with skin and self-refreshes nonstop for a 24-hours with SPF 30.
Beauty Guru and Go-to makeup artist for the Kardashian and Jenner families, Joyce Bonelli has worked with numerous celebrity clients such as Nicki Minaj, Demi Lovato, Lindsay Lohan, and Holly Madison. Bonelli was a panelist who discussed that natural beauty is protected by skin care, and the essential component to doing that is sunblock. She is fond of moisturizers that have SPF that are not heavy and allow easy makeup application. Bonelli mentioned that most of these can be found at your local drug store, and are not expensive.
The Hills New Beginning castmate, Ashley Wahler mentioned to Beauty Dabble that she was most excited to see Bonelli, and is very closer to Diana Madison. Naturally after watching the Beauty Panel at StyleWeek OC she told us that her daily skin care routine is “Wash, Tone Moisturize, and Skin Protect”. Wahler also let us know that her 5 “can not live without products” are as follows; 10 in 1 heat protectant by L’Oréal Professional, Elixir Oil by Kerastase, Parlux Blowdryer, Ibiza Roundbrush, and Kypris Elixir 1000 roses. We can not wait for the second season of the Hills New Beginning.
The third panel of the night was centered around branding and digital marketing. Glee Star Becca Tobin, Founder of Planoly Brandy Pham, Content Creator Quigley, model Rocky Barnes and Founder of Elevate My Brand Laurel Wintz.
Fashion Island and SIMPLY have StyleWeek OC annually, set your calendars now.
