By Hannah Muehlberger
On February 6th the Shiseido team held a live recording of the popular Fat Mascara podcast with hosts Jessica Matlin and Jennifer Sullivan where they discussed aging and skincare. Special guests included Dermatologist, Dr. Mamina Turegano and Veronica Webb, supermodel, actress, and television personality.
Fat Mascara’s Jessica Matlin and Jennifer Sullivan recorded a live podcast called, Shiseido Talks with special guests Dr. Mamina Turegano and Veronica Webb, supermodel, actress and television personality to celebrate the launch of their new Vital Perfection Uplifting and Firming Advanced Cream
With the new launch of Shiesado’s Vital Perfection Uplifting and Firming Advanced Cream, Dr. Mamina Turegano discussed the powers of Safflower, and how it can help with anti-aging. Dr. Turegano states “I have long admired Shiseido’s approach to product development and
commitment to science which has led to numerous breakthroughs in formulas and awards. Shiseido conducted over 30 years of research on Safflower to identify its unique age defying properties. SafflowerRED™, the proprietary ingredient in Vital Perfection Uplifting and Firming Advanced Cream, helps to lift, firm and make skin more even-toned.”
Safflower is the official flower of Yamagata which has been used for clothing & cosmetics for high-ranking officials for centuries. Shiseido’s SafflowerRED™ technology signifies a groundbreaking leap in skincare, harnessing the potent antioxidant properties of safflower extract to combat oxidative stress and infla
mmation, promoting radiant and resilient skin.
According to Dr. Turegano, “Most of my patients over 40, are looking for results-driven products that address multiple skincare concerns such as firmness, sagging, dark spots, uneven skin tone and deep wrinkles. Which is why I’m happy that Shiseido’s new Vital Perfection Uplifting and Firming Advanced Cream delivers visible multiple age-defying benefits. These patients are also looking for rapid and visible results so it’s excellent that 90% of consumer testers saw firmer, lifted, and more even-toned skin in 2 weeks.” The New Vital Perfection Uplifting and Firming Advanced Cream strengthens your skin’s invisible nutrient network which helps maintain the natural production of collagen.
In a recent interview with Essence Magazine, Veronica Webb discussed how important Shiesado products are to her, stating “I have a
history with Shiseido because my mom used it when I was a kid and it was something that was very special to her. It was something that she would use to celebrate milestones… My mother also really respected science and valued natural ingredients. Shiseido is the perfect marriage of those things. I think this launch, for me, is especially relevant because I’m dealing with skin that’s maturing and needs extra help in order to get itself organized. So it really spoke to me both on a personal level and on an ingredients and science level…The cream smells so earthy and natural– thanks to orchid, sweet orange, and sandalwood– that you don’t even realize that there’s a smell there. You feel good and it’s also doing good for you because all those ingredients are essential to skin. I use it morning and night and it’s great for my dry skin.
Shishedo celebrated the launch of their new Vital Perfection Uplifting and Firming Advanced Cream product which includes SafflowerRED™ technology with top media, key tastemakers in New York City
Shiesado’s Vital Perfection Uplighting and Firming Advanced Cream includes ingredients like Ginseng Root Extract, which is known to help boost natural collagen production, leaving skin firmer and brighter, while strengthening the moisture barrier. As well as Ziziphus Jujuba Fruit Extract which helps to improve elasticity and firmness, while also addressing hyperpigmentation. Lastly, caffeine, an antioxidant that helps to brighten skin and reduce wrinkles, plays a large role in helping retain the collagen in the skin. Boost your skincare routine with Shiesado’s Vital Perfection Uplighting and Firming Advanced Cream.
