By Hannah Muehlberger
Pureology’s award-winning Top Coat + Tone has now launched with 3 new shades for the vibrant, warm tones! This 5-minute high-gloss treatment revives red, copper, and golden hair shades. Available as a quick at-home treatment, or as an express add-on service at select salons that carry Pureology, the treatments not only restore color vibrancy but also seal the cuticle for softer, shinier hair and contain a high-shine gloss that leaves a beautiful reflective finish. With results in just 5-10 minutes, the products use direct dyes with no developer — so hair won’t experience permanent changes, and color lasts up to 6 washes. The three new tones include:
Color Fanati
c Top Coat + Tone Red: a high-gloss red top coat that restores color vibrancy in candy-
apple and ruby red tones
Color Fanatic Top Coat + Tone Copper: a high-gloss copper top coat that restores color vibrancy in copper and copper-red tones
Color Fanatic Top Coat + Tone Gold: a high-gloss golden top coat that restores color vibrancy in sunny and strawberry blondes.
As a 100% vegan, sulfate-free brand, you will love that the color treatment is free of any harsh chemicals, parabens, or unpleasant-smelling developers. A luxurious salon scent complements the infusion of Oat Milk and Camellia Oil that leave hair deeply conditioned.
When addressing concerns of clients who dye their hair, the number one product performance complaint is color fading, with 86% of salon clients following up hair color services with a refreshment treatment at home. With this, Pureology saw a great opportunity to expand on their current hair toning line that neutralizes brassiness in blondes and brunettes, and develop something that would help refresh and revive hair color in warmer tones.
“Instead of getting rid of warm tones – which is what is achieved with our Top Coat neutralizers (in blue and purple), we want to enhance and maintain a vibrant hue. As a colorist myself, I know that the #1 complaint from my clients was how quickly their reds fade. So this formula is ideal for keeping them fresh and vibrant from appointment to appointment,” says Kate Oechsle-Truesdale, AVP of Education for Pureology.
“This line is for those looking for brighter, bolder color on tones that are hard to maintain brightness,” says Pureology artist Tatiana Ramos. “It’s ideal for in between color processes. This would also be great for people on the go who won’t be seeing their stylists in a while — who are traveling, etcetera. It maintains their color until they can see their stylist again.”
She also advises a pro tip: “Get ready for intense, show-stopping hair. If you want to see the intensity first before committing, pull a test strand from the center back of your head, apply the product, and let it sit for 5-10 minutes, then rinse it out. If desired, you can soften the intensity of the shade by mixing in Top Coat + Sheer Clear.”
Simply shampoo hair, remove excess water, apply the treatment and wait 5-10 minutes for instant results. Rinse out, then condition only if necessary. The three new shades are set to launch in late August and will be available for consumers online at Sephora, Ulta, Amazon and Pureology.com
