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By: Tahiry Sanchez

Hunter Schafer, the internet’s newest inspiration of beauty, is fast becoming the most talked-about topic. Her healthy, radiant, celestial appearance has everyone gushing, and aroused interest in the cosmetics industry. Her beauty has caught the eye of  several well-known brands, like Miu Miu, Marc Jacobs, and now the amazing Shiseido. We’re all overjoyed that she’s become Shiseido’s newest global makeup brand ambassador. Schafer has uniqueness and sincerity, and she exudes a brilliant light, making her the ideal Shiseido muse. Her beautification regimen reflects her inventiveness. Though cosmetics began as a means of survival or a stated “necessity,” it has evolved into something more, according to Schafer. It’s a medium for development, experimentation, and self revelation for the model, as well as another method she chooses to express herself. Clearly, her attitude to cosmetics is similar in that she utilizes it as a means of self expression with the ability to uplift and inspire others. Schafer, being the newly beauty icon, has always managed to use iconic tools from Shiseido, being her 4 go to products and highly recommends them. 

Shiseido’s worldwide acclaimed Ultimune Power Infusing Concentrate Serum, it’s newest offering, has formally memorialized this position. Strengthened with ImuGeneration Technology, a new type of technology that developed antioxidant-rich reishi mushroom and iris root extracts to strengthen skin, restore firmness, and protect against everyday damage, resulting in skin that is 28 percent stronger after only one week. The new formula has a dewy texture that absorbs rapidly into skin for a silky smooth fresh sensation that lasts longer. Over softer skin, makeup applies more evenly and beautifully. The second product that Schafer could never go without is, Shiseido Essential Energy Moisturising Cream, for all skin types and smooth texture all over your face. To combat dullness, dryness, and the appearance of fine wrinkles, soak your skin in hydration with this revitalizing hydrator. The texture is extremely smooth and absorbs rapidly into the skin. Get skin that is noticeably smooth and moisturized, and that glows from within. Another one of her amazing go-to products is Shiseido’s Synchro Skin Soft Blurring Primer. A water based primer that employs sophisticated light diffusion technology to blur flaws and improve the appearance of pores for a soft-focus effect. Lastly, we have Shiseido’s Synchro Skin Radiant Lifting Foundation. A medium to full coverage foundation with revolutionary light- adjusting technology that combats the three primary stumbling blocks to skin radiance:      fine lines and wrinkles, uneven skin tone, and dehydration.

Many people regard Schafer as a symbol of uniqueness and creativity. With her forward thinking attitude, one can’t help but wonder what the model sees as the beauty industry’s future. Schafer feels that youth culture is an unbreakable force that is changing the beauty standard into something freer and experimental. Playing with cosmetics and beauty products is getting more non-conventional and personal, according to the model, during a period when no one is necessary going out or dressed for an occasion. It’s more about being yourself than it is about appearing like a certain type of attractive or pretty person. Shiseido definitely has a lead with Hunter Schafer being the new muse of makeup and we are all living for it!







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