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Jennifer Lopez announced on Instagram that she will be launching JLo Beauty on January 1st. Yesterday, a shiny video appeared on the singer’s Instagram prior to her receiving the People’s Icon trophy at the People’s Choice Awards. The video’s gleam wasn’t emanating from Lopez herself, as it usually does, but from the words “JLo Beauty,” written in juicy bubble letters emerging from a pool of reflective rose-gold lava.

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“This isn’t just a passion project, it’s a 30-year dream. I can’t wait to share my skincare secrets with you!! JLO BEAUTY DROPS 1/1/21. ✨ Get early access 12/8,” Lopez wrote in the caption of a video posted to her Instagram grid. In it, she’s glowing (as per usual), lounging in the water and up against a wall.

The video is also shared on the official JLo Beauty Instagram account, which already has more than 130,000 followers.

We’re excited to see what JLo Beauty has in store! is up and running and accepting email addresses and phone numbers for early access. The soonest we can expect details is December 8, a few weeks before the New Year’s Day launch.