By Hannah Muehlberger
Built on a foundation of respect for Japanese ingredients and culture, SHISEIDO is renowned for its commitment to tradition and quest for innovation. The new FUTURE SOLUTION LX epitomizes SHISEIDO’s unwavering dedication to pioneering skincare science. Inspired by 40 years of genetic research, the premium and highly effective collection combines a uniquely Japanese vision of luxury with innovation to redefine skincare excellence. Located at Macy’s Herald Square at 151 West 34th Street New York, NY, this immersive experience was from September 26-29th.
Macy’s Shiseido’s Future Solution LX Immersive Experience
To celebrate the launch of their most luxurious and effective skincare line, SHISEIDO is pleased to premiere The Essence of Enmei, a pioneering multisensory VR experience inspired by the new collection and presented by xydrobe. Inspired by SHISEIDO’s FUTURE SOLUTION LX, this multisensory VR experience takes guests on an unforgettable journey into the heart of the new product collection. Designed to shine a light on the sophisticated expertise and cutting-edge science behind the creation of FUTURE SOLUTION LX, it also pays homage to the revered Enmei Herb, which lies at the core of the product’s innovation. Presented by xydrobe, guests embark on an immersive 4D journey to Japan, into the world of FUTURE SOLUTION LX and the Enmei Herb. This revolutionary experience, encompassing photorealistic visuals, sound, wind, and scent, epitomizes SHISEIDO’s rich heritage and innovation.
This premium and highly effective collection, inspired by 40 years of genetic research, combines a uniquely Japanese vision of luxury with innovation to redefine skincare excellence. Products within the FUTURE SOLUTION LX collection include Eye and Lip Contour Regenerating Cream, Total Regenerating Cream, a Extra Rich Cleansing Foam, a Concentrated Brightening Softener, and an Intensive Firming Brilliance Serum. LonGenevity Complex™ helps to optimize skin condition and functionality by improving skin barrier function and providing visible brightening benefits, leaving skin plump and smooth with improved clarity. This powerful complex is made with newly enhanced Enmei Herb, Vitamin C, Green Tea, and Skingenecell 1P, a proprietary amino acid derivative. Key ingredients in this innovative collection include Japanese Enmei Herb Extract, which enhances the skin’s condition to purify while preserving essential moisture.
Sakura (Cherry Blossom) Leaf Extract and Peach Leaf Extract help prevent the degradation of elastin and strengthen the skin’s structure.
FUTURE SOLUTION LX Extra Rich Cleansing Foam
This new line fulfills every step of your skincare routine. Step 1: Cleanse with The FUTURE SOLUTION LX Extra Rich Cleansing Foam, to help wash away impurities with this purifying, foaming facial cleanser for hydrated, smooth, and refined skin. This cleanser preps and envelops skin in a rich lather and super fine bubbles to remove impurities while preserving the skin’s essential moisture.
FUTURE SOLUTION LX Concentrated Brightening Softener
Step 2: Soften with The FUTURE SOLUTION LX Concentrated Brightening Softener, a daily hydrating softener that brings out skin’s clarity and radiance while refining its texture. The anti-aging solution absorbs effortlessly to address concerns such as dryness, dark spots, and enlarged pores, leaving skin more hydrated and smooth.
FUTURE SOLUTION LX Intensive Firming Brilliance Serum
Step 3: Correct using the FUTURE SOLUTION LX Intensive Firming Brilliance Serum, a powerful firming serum that transforms the face and neck areas by boosting firmness and resilience for a more defined, tightened look, and increases skin’s clarity for a brighter complexion. Enhance effects wi
FUTURE SOLUTION LX Total Regenerating Cream
th a facial massage to lift and tone skin.
Step 4: Moisturize for the night with The FUTURE SOLUTION LX Total Regenerating Cream to provide exceptional anti-aging care. Clinically proven to improve 6 signs of aging – sagging, wrinkles, firmness, volume, elasticity, and radiance – in 1 week.* This luxurious, anti-aging night cream visibly improves loss of resilience, wrinkles, dullness, and pores.
FUTURE SOLUTION LX Eye and Lip Contour Regenerating Cream
Step 5: Treat with the FUTURE SOLUTION LX Eye and Lip Contour Regenerating Cream to visibly improve the appearance of wrinkles and sagging around the eye and mouth – areas that are particularly susceptible to damage. Skin is left feeling more resilient, firm, and deeply moisturized. This powerful formula helps improve skin barrier function, leaving skin more bright, plump, and smooth.
Inspired by the artful craftsmanship of traditional Japanese tea utensils, each product container is meticulously designed to enhance graceful movements. With an easy-to-open and close mechanism, its sensuously tactile exterior and balanced weight elevate the experience of skincare application, transforming it into an exquisite ritual. Embedded within the cap is a piece of Japan’s renowned Nishijin textile woven with a pattern that symbolically captures the essence of ever-evolving beauty. The Nishijin tradition, with roots dating back over a thousand years, adds a profound cultural dimension to the product imbued with the richness of Japanese heritage. The outer carton’s design draws inspiration from the exquisite gold foil used in Japanese folding screens during the Edo era, which spanned over two hundred and fifty years from the early 17th century. Delicate yet sumptuous, the design exudes an intricate elegance synonymous with Japanese craftsmanship.
