After disrupting the cosmetic category in 2018 with the relaunch of SHISEIDO Makeup, the brand is now turning its attention to complexion. Renowned for its revolutionary textures, pioneering innovations, and distinctly Japanese vision that seamlessly fuses art with science, SHISEIDO turned to the company’s extensive skincare heritage in order to break new ground in the foundation category. Consisting of seven products, two brushes, and 73 shades, the Synchro Skin Self-Refreshing collection features weightless formulas that automatically adapt, react, and self-refresh to preserve a fresh finish from morning to night.
The core products in the lineup-Synchro Skin Self-Refreshing Foundation, Synchro Skin Self-Refreshing Cushion Compact, and Synchro Skin Self-Refreshing Concealer-are in sync with the environment thanks to ActiveForce™ Technology. Developed by SHISEIDO laboratories, ActiveForce™ Technology allows these second-skin formulas to resist humidity, respond to heat, rebound from facial movement, absorb oil, and diffuse light for a just-applied look that lasts all day. Using a proprietary combination of ActiGel, Time Match Powder, and Self Repair Gel to guard against oil, humidity, and facial movement, ActiveForce™ Technology allows for exceptional coverage that doesn’t require touch-ups. A high level of SPF in the Synchro Skin Self-Refreshing Foundation also blocks UV rays without creating a white cast or affecting the formula’s true color payoff.
Global Makeup Ambassador for SHISEIDO and celebrity makeup artist, Vincent Oquendo recently created beautiful looks for Elsa Hosk, Ella Balinska, Regina King, Priyanka Chopra, and Izabel Goulart using Shiseido Synchro Skin Self- Refreshing Collection during Milan Fashion Week. Beauty Dabble chose a core product from each celebrity look, and explained how to use.
An air-light, ultra-fine powder that synchronizes with your skin and enhances the finish and wear of your makeup. Oquendo used this on Priyanka Chopra after applying foundation and concealer to her Milan Fashion Week look.
Shiseido J Beauty Tip: Dust the Matte powder under eyes to diffuse and soften. Apply the Radiant formula across cheekbones to enhance and highlight. Either finish can be used to set makeup or blot away excess shine throughout the day.
A liquid concealer that immediately diminishes the appearance of imperfections. Medium to full coverage. 24-hour wear. Natural finish. Oquendo used this Concealer Match in 301 on Ella Balinska for the Prada Event in Milan.
Shiseido J Beauty Tip: To highlight and contour, choose a shade one to two shades lighter/deeper than your skin tone.
A weightless foundation, with ActiveForce™ technology, that synchronizes with skin and self-refreshes nonstop for a 24-hour just-applied look and flawless finish. Oquendo states “I buffed Synchro Skin Self-Refreshing Foundation in 410 Sunstone and 430 Cedar all over and concealed with the Synchro Skin correcting GelStick Concealer in 304 for Regina King at the Prada event during Milan Fashion Week.”
Shiseido J Beauty Tip: Shake the bottle well before use. To find the perfect shade, swatch the formula across the center of the face. Using fingers or a brush, apply one pump starting at the center of the face and blend outward. For fuller coverage, use the HASU FUDE Foundation Brush. To achieve a sheerer application, use the gel blender side of the DAIYA FUDE Face Duo to stipple and the diamond-cut brush to blend.
A weightless cushion foundation, with ActiveForce™ technology, that synchronizes and adapts to the unique needs of your skin and self-refreshes nonstop for a 16-hour just-applied look and a fresh, natural finish. Vincent used the Cushion Compact filled with the Invisible Silk Pressed Powder prior to applying the Inner Glow Cheek Powder in Cocoa Dusk in the hollow of her cheeks, around her hairline and jawline on Ella Balinska.
Shiseido J Beauty Tip: Press a brush or the puff included with the compact into the hanatsubaki-shaped ring. Starting in the center of the face, gently tap the formula onto skin and work outward. For more control and versatility when building coverage, use the gel blender side of the DAIYA FUDE Face Duo to stipple the formula across the face and diamond-shaped brush to blend.
A liquid concealer that immediately diminishes the appearance of imperfections. Medium to full coverage. 24-hour wear. Natural finish. Celebrity Makeup Artist, Vincent Oquendo, glammed Izabel Goulart for the Etro Show, and here is how he did it “ For her skin, I prepped with the Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Mask and the Essential Energy Moisturizing Cream. Next, I buffed the Synchro Skin Self Refreshing Foundation in 320 all over and concealed with the Synchro Skin Concealer in 203. I set both the foundation and concealer with the Synchro Skin Invisible Silk Loose Powder in Matte right in the t-zone and dusted the Radiant Powder along her cheeks for controlled luminosity. Next, I used the Inner Glow Cheek Powder in Cocoa Dusk in the hollow of her cheeks, around her hairline and jawline. For a natural glow to her cheeks I swept on the Minimalist WhippedPowder Blush in Sonoya. To complete the look, on her lips I used the VisionAiry Gel Lipstick in Rose Muse.”
Shiseido J Beauty Tip: To color correct and counteract dark circles on fairer complexions, reach for a peachier shade. Use a reddish color on deeper skin tones for a similar effect. Highlight and contour using a shade a step or two lighter/ darker than your complexion. Thanks to its crease-proof properties, this concealer also doubles as an eyeshadow base.
A silky-smooth pressed powder that synchronizes with your skin for a polished, smooth and shine-free makeup finish. Vincent Oquendo used the Invisble Silk Pressed Powder on Elsa Hosk after he applied Synchro Skin Self Refreshing Foundation in 340 all over and concealed with the Synchro Skin Correcting GelStick Concealer in 301.
Shiseido J Beauty Tip: To achieve a smooth and diffused finish, use the MARU FUDE Face Brush to stra tegically powder sections of the face.