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Rihanna’s Fenty Beauty: A Promise of Inclusion

By June 14, 2019September 17th, 2019No Comments

Having trouble finding makeup that fits your specific skin tone or type? Look no further because beauty, fashion, and music icon, Rihanna, has redefined the rules of cosmetics with her new all-inclusive makeup line, Fenty Beauty by Rihanna. These light-as-air, effortless products are designed to perform across all skin types and shades for a gorgeous natural finish that inspires confidence on a global scale.

Since she first discovered her mother’s lipstick as a young girl in Barbados, Rihanna knew she had a love for makeup. This love would develop into a passion through her transformation to the BadGalRiRi that we know today. After spending years working with the best-of-the-best in the beauty industry, Rihanna recognized a void in cosmetic offerings for darker skin shades and women of color. In September 2017, Rihanna took on this challenge head-on with the release of Fenty Beauty, offering a foundation in an impressive 40 shades.

Not only does the global line-up of shades make finding the perfect foundation a walk in the park, but the lightweight formula also adapts to any skin type for any occasion. Whether you’re looking for light coverage for a more casual look or something heavier for a night out, this buildable makeup effortlessly layers for the ideal natural look. Rihanna has all of your foundation bases covered with this easy to use, universal makeup.

Since the revolutionary release, including being named one of Time Magazine’s best inventions of 2017, Fenty Beauty has expanded to even more diverse beauty needs. Rihanna’s ahead of the game vision has inspired the release of 10 more foundation shades, matching concealers, lip care, highlighters, bronzers, powders, eye shadows, body products, and beauty tools. If the universal foundation wasn’t enough, Fenty Beauty is now a one-stop-shop for all of your cosmetic needs.

Rihanna’s youthful passion for beauty has now become her weapon of choice for self-expression that powers the fearless confidence that she emanates today. Her ever-changing styles and creative personality are expressed in the expansive product selection that Fenty Beauty offers. Not only is Rihanna’s makeup designed to look flawless on everyone, it is ultimately made to inspire the same confidence and creativity in its users that it does in Rihanna.

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