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Shiseido x WSL Ultimate Sun Protector Lotion SPF 50+ and Clear Sunscreen Stick SPF 50+!

By: Tahiry Sanchez

Amazing news for all summer lovers. The new wave of sunscreen is here. Shiseido is teaming with World Surf League (WSL) for the launch of our limited-edition Shiseido x WSL Ultimate Sun Protector Lotion SPF 50+ and Clear Sunscreen Stick SPF 50+. Established in 1976, the World Surf League (WSL) is the home of the world’s best surfing. The WSL is a worldwide sports, media, and entertainment corporation that controls international tours and competitions, a studios section that produces over 500 hours of live and on-demand programming, and WaveCo, the world’s largest high-performance, human-made wave.Innovation in the field of beauty, SHISEIDO is one of the most well-known beauty brands in the world, having been founded in 1872. SHISEIDO is known for its dedication to tradition and pursuit of innovation, built on a foundation of respect for Japanese ingredients and culture. SHISEIDO celebrates the art and science of beautiful skin with outstanding products and cutting-edge innovations in skincare, sun care, and cosmetics. Shiseido will give a share of sales from this limited-edition package design to the World Surf League’s environmental activities to inspire, educate, and empower ocean conservation as part of a long-term sustainability commitment.

WSL and Shiseido are dedicated to preserving and conserving the world’s oceans, and in 2022, they’ll partner to make that commitment a reality at WSL Championship Tour events through grassroots, community-led activations. If they work with inspiring grassroots groups throughout the world and share these tales online, they will have a greater influence as a collective.

The Ultimate Sun Protector Lotion SPF 50+ and the Clear Sunscreen Stick SPF 50+ formulae use WetForce + HeatForce technology to create an invisible, lightweight protective layer that grows more effective in heat, water, and perspiration. These high-performance sunscreens are ideal for all active lifestyles and are comfortable enough to wear every day.

The Shiseido formulas are:
– Reef-Friendly
– Free of oxybenzone & octinoxate
– Invisible on all skin tones
– Water-resistant 80 min

Shiseido’s trademark yellow and blue hues are used in the limited-edition design, which is visual and aggressive. The Forest Stewardship Council (FSC), a global organization that promotes responsible forest management, has approved the carton.

Sage Erickson and Lakey Peterson, renowned surfers and Shiseido Brand Ambassadors, were selected to accompany the limited edition launch. Through in-store marketing, online content, social media, and PR and influencer initiatives, the world-class athletes will play crucial roles in an integrated marketing campaign aimed to enhance awareness of Shiseido’s substantial collaboration with WSL.

On May 31, 2022, Shiseido will release the Shiseido x WSL limited edition Ultimate Sun Protector Lotion SPF 50+ and Clear Sunscreen Stick SPF 50+ in stores and online at, Macy’s, and select retailers.