BCA Month: Beauty Brands that Give Back!
By: Tahiry Sanchez
The month of October is jam-packed with fantastic activities in support of Breast Cancer Awareness Month, and many amazing businesses share the common benefit of involving their organization in such a supportive and educational month.
5 Under 40 was selected as one of Thrive Causemetics’ Breast Cancer Awareness Month-related charitable partners. Thrive Causemetics is hosting an incredible event. The goal of 5 Under 40 is to help under-40-year-old women who have been diagnosed with breast cancer or who have a BRCA mutation financially.
Since 2021 Thrive Causemetics has given 2,000 products worth over $50,000 to the organization, and that number will continue to increase this year, especially with more customer purchases during October.
Thrive Causemetics could not be where it stands today without the amazing talent of its CEO Karissa Bodnar, who established in 2015, the vegan direct-to-consumer cosmetics company Thrive Causemetics. Following a friend’s death from a rare kind of cancer, she founded the business. Immune-compromised individuals can use her “clean” cosmetics, along with many more benefits it offers as a makeup line. Karissa Bodnar was a product developer for L’Oreal’s line of high-end skincare and color cosmetics before launching her own business. She apparently controls 70% of Thrive Causemetics, which was forecasting 2020 revenue of $150 million. In 2017, Trinity Ventures oversaw a $5 million fundraising campaign for Thrive Causemetics. Many of the company’s cosmetics are still made by Bodnar herself. Over the course of a weekend in 2018, she independently developed the lip mate formula in her home.
Thrive Causemetics Announces the Re-Launch of Their Best-Selling Buildable Blur CC Cream, Expanding from 18 to 28 Shades!
With amazing new products launching, we have the newest launch right here, right now!
The company recently released a re-launch of their beloved Buildable Blur CC Cream, doubling the number of hues available from 18 to 28, as well as a reformulation that will provide SPF 40 instead of 30 and more environmentally friendly packaging!
Launch Date: September 28, 2022
With a 16-hour buildable light-to-full coverage and broad-spectrum SPF 40 protection, this thin, multipurpose cream immediately blurs and diffuses skin blemishes. Our all-in-one cosmetics and
skin-loving hybrid solution, which is formulated with vitamin C, combines potent chemicals to simultaneously hydrate, brighten, protect, and color-correct skin.
Each shade will now be available with cool, warm, or neutral undertones. Thrive Causemetics’ mission is Bigger than Beauty, and their community is everything to them. When their campaign launches you will be able to see real women from some of their Giving Partners featured in it, including BWWLA (Black Women Wellness), Upward Boundhouse, and Our Own.
– Vitamin C: Brightens skin, evens tone, and provides powerful antioxidant protection against environmental stressors
– Broad Spectrum SPF 40: Hawaii-compliant blend of chemical and physical sunscreens that protect against UVA-UVB Rays
– Flaxseed Extract: Helps absorb excess oil and reduce shine