By Hannah Muehlberger
This week was a massive success with Ian Somerhalder! Shiseido Blue Project is an initiative in collaboration with World Surf League, home of surfing, and World Surf League PURE, World Surf League’s environmental initiative, committed to inspiring, educating, and empowering ocean protection. This global initiative launched in 2019 with a range of activities to protect the ocean, including cleaning up beaches, leading global conservation campaigns like We Are One Ocean, and promoting ocean-and sun-safe habits. This week marked Shiseido Blue Project’s second West Coast beach cleanup joined by Ian Somerhalder alongside World Surf League PURE We Are One Ocean grantee WILDCOAST – an international team that conserves coastal and marine ecosystems and addresses climate change through natural solutions.
Established in 1976, the World Surf League (WSL) is the home of the world’s best surfing. A global sports, media, and entertainment company, the WSL oversees international tours and competitions, a studios division creating over 500+ hours of live and on-demand content, and via affiliate WaveCo, the home of the world’s largest high-performance, human-made
wave. Headquartered in Santa Monica, California, the WSL has regional offices in North America, Latin America, Asia Pacific, and EMEA. The WSL is dedicated to changing the world through the inspirational power of surfing by creating authentic events, experiences, and storytelling to inspire a growing, global community to live with purpose, originality, and stoke. The We Are One Ocean partnership falls under the HARMONY pillar and is an extension of the SHISEIDO BLUE PROJECT. Launched in 2019 in association with WSL and WSL PURE, the SHISEIDO BLUE PROJECT promotes ocean conservation through initiatives such as beach cleaning and sand dune planting to safeguard shorelines with professional surfers and people.
Shiseido’s Ultimate Sun Protector Lotion SPF 50+ and the Clear Sunscreen Stick SPF 50+ formulae use WetForce + HeatForce technology to create an invisible, lightweight protective layer that grows more effective in heat, water, and perspiration. These high-performance sunscreens are ideal for all active lifestyles and are comfortable enough to wear every day.