By: Caitlin Stiles
Pureology is known as the #1 clean hair color care brand, designed for professional use in hair salons. Their mission is to treat and nurture hair while ensuring gorgeous color between salon visits. Color fade? Brassiness? Dullness? Pureology’s goal, particularly with its line of toners, is to ensure customers avoid these issues and are happy with their hair color before its time to get it redone.
This brand doesn’t just know color, they know the importance of keeping it clean. With the idea of “inside and out,” Pureology carefully selects naturally-derived and high performance ingredients for that incredible shine – and of course with no parabens, mineral oils, or harsh sulfates. Pureology is also 100 percent vegan with every effort made towards sustainability to protect our environment.
Pureology’s latest launch is the addition of the Top Coat + Tone collection, furthering their ambition to keep hair looking brilliant. They claim that this treatment can show results in just five minutes, and can endure eight washes before having to be touched up. This product promises beautiful color with no brassiness.
Jamie Wiley, the Global Artistic Director, says of the new Top Coat + Tone that “[it is] an innovation in how we maintain our color at home and how the professional will recommend aftercare. Now, in those weeks between appointments, Top Coat + Tone can neutralize yellow, orange, and any unwanted brassy tones to keep your hair its healthiest while maintaining that fresh-from-the-salon-color.”
The Top Coat + Tone collection comes in three different selections: the Color Fanatic Top Coat + Tone Purple, Color Fanatic Top Coat + Tone Blue, and Color Fanatic Top Coat + Sheer Clear. Purple is meant to neutralize brassy, yellow tones in light to medium blonde shades. Blue neutralizes the more orange, brassy tones, meant for darker blonde, red, and pre-lightened brunette shades. The Sheer Clear is intended for black and dark brown, but the brand states it works great for all hair colors, including those without color-treated hair. All three boost shine and softness for incredible hair.
Founded in California in 2001, Pureology has taken large strides to impact and change the professional hair care industry. Each formula is intended to be good for the planet and good for you, and it is no wonder that they are the #1 clean, professional hair care brand.