Newest Launch: New Defy Damage Series
Since 2018, there hasn’t been a new product launched from Joico’s Defy Damage line. This year they are releasing several products, from treatments to heat protectors. As in all Defy Damage products, it uses SmartRelease Technology: our one-of-a-kind liposome delivery system packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
Here are the products from the new launch:
Defy Damage Sleepover Overnight Nourishing Treatment $25 Here
- An overnight product that works while you sleep! Like all Defy Damage products, this one uses SmartRelease Technology: our one-of-a-kind liposome delivery system packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
- It works like a hair mask, except instead of waiting 10 minutes, apply it to dry hair before bed. In the morning, the formula — which contains proteins like arginine and keratin that your hair needs to stay strong — will be totally absorbed.
Ingredients Spotlight:
- Moringa Seed Oil: provides shine and softness with antioxidants, Vitamins A and E, Zinc, and Silica – ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Protective Lipid: the exact kind found in healthy hair, acts as the first line of defense to help protect hair against damage.
- Arginine: protects hair and rebuilds it from the inside out.
Larisa Love, Joico Brand Ambassador: product tip + testimonial
- Apply Sleepover to dry or towel-dried hair at bedtime, avoiding the root area.
- No rinsing necessary, leave in overnight and wake up with softer, shinier, healthier hair by morning!
- You can use this product 2-3x a week, or as needed.
Hair Hack: “When applying, you’ll notice the product’s comforting fragrance with notes of vanilla and lavender. It’s so relaxing, perfect for bedtime”
Joico Defy Damage Protective Shield $24 Here
- An essential daily leave-in that provides powerful all-day protection against thermal styling, pollution, and UV damage.
- Instant, daily protection from damaging heat, UV, and environmental exposure
- Makes hair 4X more resistant to breakage during heat styling *Against combing breakage on clean, damaged hair.
- Protects against color fade
- Leaves hair soft, shiny and looking healthy
- Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
Ingredients Spotlight:
- Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
- Protective Lipid – The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil – A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
- Arginine – A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Defy Damage Invincible, Frizz-Fighting Bond Protector $22 Here
- multi-tasking conditioning spray nourishes the hair with an invisible cloak of protection against humidity, thermal damage, and pollution. This lightweight, frizz-fighting guardian mists quickly onto dry hair and offers:
- 24-hour frizz protection
- Instant softness & shine
- Bond protection
- Thermal protection up to 450F°
- Guards against pollution*
Ingredient Spotlight:
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- VANILLIN– An extract from the vanilla bean, acts as a barrier between hair and humidity to help keep frizz at bay.
- MORINGA SEED OIL – Helps provide shine and softness with antioxidants, Vitamins A and E, Zinc, and Silica – ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- ARGININE is a naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out
Larisa Love, Joico Brand Ambassador: product tip + testimonial
- Invincible is super straightforward. All you need to do is shake the can well, spray onto dry hair and voila, you’re protected against humidity and frizz.
- Just one spray whenever you need a boost of shine + softness, and you’re out the door.
Hair Hack: “This product is also fab for use in between washes to revive/refresh next-day styles”
RiseUp Powder Spray $22 Here
- Powder Spray elevates limp hair in a few puffs, taking quick and easy styling to new heights. It does so by delivering volume at the roots and light texture throughout the hair with a long-lasting, flexible hold. Plus, the formula protects hair from pollutants
Ingredient spotlight:
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- Silica Silylate provides grip and density
- Moringa seed oil is a rich source of antioxidant, Vitamins A and E, Zinc and Silica to help boost shine and softness
Larisa Love, Joico Brand Ambassador: product tip + testimonial
- Application is easy and mess-free thanks to a targeted pump nozzle that dispenses a super-fine dose of product throughout the hair
- To use, apply at the roots and/or throughout the hair for instant volume and light texture
Hair hack: “No need to tease! Just spray a couple of puffs into the root of the hair and move your fingers on the scalp in a circular motion — you’ll get volume for days. Spray a couple of puffs into your pony or add to any braid – French, Fishtail, or Dutch – for texture and personality”
Humidity Blocker + Finishing Spray $21 Here
- This flexible finishing spray protects your ‘do against humidity by depositing an invisible, 24-hour shine-shield of frizz, pollution, and static protection. Boosts shine and increase your hair’s holding power to a level 3 and the formula is paraben-free and free of SLS/SLES sulfates
Ingredient spotlight:
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- Flexible copolymers produce a crystal-clear finish, providing excellent hold without the tacky or stiff feeling
- Moringa seed oil is a rich source of antioxidant, Vitamins A and E, Zinc and Silica to help boost shine and softness
Mai Hernandez, Joico guest artist: product tip + testimonial
- To use, shake well & spray 8-10 inches from dry hair. Layer for extra hold.
- Hair hack: “Think Humidity Blocker only has your back during the day? “Rest” assured, you can spray it into your hair before going to bed – the rubbing of your pillowcase and warmth of a comforter can result in sweat/moisture that undoes a hairstyle. Humidity Blocker fights through the night, so hair is ready to roll in the a.m.”
Heat Hero Glossing Thermal Protector $20 Here
- This brilliant hair guardian protects each strand of hair from the thermal damage caused by blow-dryers, flat irons and other heat-styling tools up-to 450 degrees Fahrenheit. Not only does it protect against potential damage, it reduces the appearance of split ends in the process using a heat-activated, split-end mender. Plus, it provides a healthy, glossy sheen that fortifies strands and locks out hair-dulling pollutants
Ingredient spotlight:
- Heat deflecting polymers provide light style retention and protect against thermal damage
- Moringa seed oil is a rich source of antioxidant, Vitamins A and E, Zinc and Silica to help boost shine and softness
Olivia Smalley, Joico Brand Storyteller: product tip + testimonial
- To use, spray on dry hair before using a hot tool. Reapply after styling to finish and add hold.
- Hair hack: “When applying Heat Hero, divide your hair into top/middle/bottom sections to ensure the product is well-dispersed throughout. Remember it has multiple powers! Heat Hero also provides hold – try it on pin-curl styles – and delivers a glossy shimmer that creates the illusion of instantly shiny, healthy hair.”
