American Vanity, a new LA-based CBD-infused luxury skincare line, held its launch event last night at Sunset Tower Hotel in West Hollywood, and an array of celebs came out to get the first look. Notable attendees included Jeff Goldblum, Jamie Chung, Emmanuelle Chriqui, Briana Evigan, and many more!
Founded by Mary Nguyen and Celebrity Esthetician Veronica Barton-Schwartz, who have a combined 20 years of manufacturing and formulating experience between them, with nearly 40 combined years in professional esthetics, American Vanity is being heralded as the first truly scientific approach to CBD skincare. Created with a specially-formulated and uniquely absorbent concentration known as BioAdvanceCBD™, American Vanity is ethically sourced, formulated and manufactured, right in Los Angeles.
Most of the seemingly endless varieties of CBD skincare products available now tend to kind of sit on the outer layer of skin, known as the epidermis, and mostly stay there, minimizing their beneficial impact. American Vanity products are unique in that they are specifically formulated to penetrate all the way to the dermis, the innermost layer of skin, for a truly comprehensive and complete healing experience.
The evening’s festivities took place in the hotel’s luxurious VIP suite, and featured specialty cocktails, served at a balcony bar with a gorgeous view overlooking Los Angeles. Scrumptious hors d’oeuvres like beef sliders, salmon canapés and ahi tuna bites on crispy rice were available throughout the evening, as well as hot dance mixes from DJ Ana Calderon. The evening was a true testament to luxury, in keeping with the brand’s ideal as being a cut above all other existing CBD skincare products on the market in terms of quality.
Despite only just hitting the scene, American Vanity already has a wide array of products available, from their signature Resilience replenishing facial moisturizer to Audacious, a collagen-based anti-aging serum for overnight use. If an assortment of top-end CBD products appeals to you, the brand offers pre-packaged sets in the form of large literary tomes, which also make for lovely display items.
