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Photo Credit: Sera Labs Inc.

We all know that Nicole Kidman knows about skincare, considering the Golden Globe, Emmy, and Academy Award winner’s flawless complexion and being notorious for maintaining ageless skin on and off-screen. SeraLabs, the innovative-driven CBD brand founded and created by Nancy Duitch, today announced its new brand partnership with Nicole Kidman. Earlier this year Nicole had a painful ankle injury and was given CBD to help the pain and recovery process, so this not just another celebrity endorsing a brand.

CURE Pharmaceutical Holdings wholly owned subsidiary The SeraLabs, Inc., has enlisted Oscar, Golden Globe and Emmy Award-winning Nicole Kidman as the brand’s first-ever strategic business partner and global brand ambassador for their topical products. In addition to being the face of the brand, Kidman will play an integral role in the strategic direction of product development and messaging.“We could not be more excited by Nicole’s decision to join our team,” says Nancy Duitch, SeraLabs CEO and CURE Pharmaceutical Chief Strategic Officer. “We wanted to work with someone who genuinely cares about growing the business as much as we do. A person just looking to lend their name was never going to work for us. She is savvy, forward thinking and embodies our brand values.”

Kidman became a proponent of the benefits of topical CBD when she experimented with it on an ankle injury last summer. She will bring her vast experience of the beauty sector to help SeraLabs boost its multi-channel distribution efforts and sales for its anti-aging skincare line, Seratopical® and topical ultrahydrating and pain relief body creams and serums. The deal includes nine current SeraLabs topical products with an additional three products set to launch in 2021 where Kidman will be key in development. “The partnership with SeraLabs was an easy decision for me,” states Kidman, SeraLabs Strategic Partner and Global Brand Ambassador. “With my injury last year, I experienced the benefit of CBD wellness products firsthand. I believe these products are a vital solution in health and wellness and Nancy and SeraLabs are a company I believe in. Joining them in this partnership is something I am very excited about!” SeraLabs was founded in 2018 and is a global leader in the health, wellness, and beauty sectors. CURE Pharmaceutical Holdings which acquired SeraLabs in 2020 is focused on the innovation of pharmaceutical technology, wellness products and drug delivery. “The growth and global interest of our newest acquisition SeraLabs has been tremendous over the past few months,” said CURE Pharmaceutical CEO, Rob Davidson. “Nicole will undoubtedly help SeraLabs reach more consumers than ever before and grow our revenue exponentially over the next few years.” SeraLabs can be found online and in national and regional store chains.

Products to try:

$49.95 Seratopical Love Your Eyes – 0.5 oz, 100 MG $49.95 Here

Description: This silky, ultra-hydrating formula protects the delicate skin around the eyes against dehydration and helps reduce the appearance of fine lines, wrinkles, crow’s feet, dark circles and puffiness. Brighten eyes with the most comprehensive anti-aging eye treatment ever. Recommended Use: Apply twice daily, morning and evening. Dot and gently smooth under and around eye area in clockwise motion, including outer corner and brow. Allow to absorb before applying makeup. Ingredients: Water/Aqua/Eau, Caprylc/Capric Triglyceride, Propylene Glycol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polyacrylate Crosspolymer-6, Xylitylglucoside, Anhydroxylitol, Xylitol, Cannabidiol, Palmitoyl Tripeptide-5, Dunaliella Salina Extract, Panthenol, Sodium Hyaluronate, Annatto, Phenoxyethanol, Ethylhexylglycerin

Seratopical Super Booster Serum – 1 oz, 300 MG $59.99 Here

Description: This powerful, best-selling, multitasking treatment addresses multiple signs of aging by delivering powerful clinical ingredients infused with CBD along with our exclusive RP3 anti-aging complex in one serum. This concentrated formula includes powerfully rejuvenating antioxidants and peptides that help reduce the appearance of fine lines and wrinkles, aid in diminishing the appearance of age spots, help improve the look of skin discoloration, help improve the appearance of elasticity of the skin, and help firm and tighten the appearance of sagging skin. Recommended Use: Apply on clean, dry skin. Gently massage on face and neck using smooth upward movements. Allow to absorb before applying other products. Keep out of eyes. Ingredients: Water, Dimethicone, Glycerin, Polyacrylamide, Isononyl Isononanoate, Malachite Extract, Crystalline Cannabidiol, Palmitoyl Tripeptide-5, Alaria Esculenta Extract, Paeonia Lactiflora Root Extract, Sodium Hyaluronate, Chondrus Crispus Extract, Glycyrrhiza Glabra Root Extract, Camellia Oleifera Extract, Panax Ginseng Root Extract, Anthemis Nobilis Flower Extract, Rose Extract, Santalum Album (Sandalwood) Extract, Jasminum Officinale (Jasmine) Flower/Leaf Extract, Pyrus Malus (Apple) Fruit Extract, Elettaira Cardamomum Seed Extract, Rubus Idaeus (Raspberry) Fruit Extract, Lavandula Angustifolia (Lavender) Flower/Leaf Stem Extract, Cucumis Melo (Melon) Fruit Extract, Citrus Aurantium Dulcis (Orange) Peel Extract, Cucumis Sativus (Cucumber) Fruit Extract, Cananga Odorata Flower Extract, Caprylic/Capric Triglyceride, Trehalose, Butylene Glycol, Disodium EDTA, C13-14 Isoparaffin, Laureth-7, Bisvinyl Dimethicone/Dimethicone Crosspolymer, Phenoxyethanol, Ethylhexylglycerin

Seratopical Radiant Glow Facial Oil (At night only) – 1 oz, 300 MG $39.99 Here

Description: Get the silky-smooth skin you’ve always dreamed of with Radiant Glow Facial Oil! This luxuriously lightweight, fast-absorbing facial oil helps instantly brighten the look of skin, leaving a silky-soft, hydrated surface with a firmer appearance. Enhanced with CBD, Radiant Glow delivers a revitalizing effect to the skin, without any oily residue, for a firmer and more lifted look. The Seratopical Radiant Glow Facial Oil provides long-lasting moisture and barrier protection. You’re only a few drops away from your most radiant skin ever! Recommended Use: Shake well. At night, on clean, dry skin, apply 4-6 drops to the palms of your hands and gently massage on face and neck in smooth upward movements. Allow to absorb before applying other products. Keep out of eyes. Ingredients: Helianthus Annuus (Sunflower) Seed Oil, Olea Europaea (Olive) Fruit Oil, Vitis Vinifere (Grape) Seed Oil, Crystalline Cannabidiol, Sclerocarya Birrea (Marula) Seed Oil, Argania Spinosa Kernel Oil, Lavandula Angustifolia Extract, Camellia Oleifera Leaf Extract, Malva Sylvestris Extract, Cucumis Sativus Extract

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