THE POWER OF 10: NEW LUMI10™ COLOR
By: Tahiry Sanchez
Editor: Hannah Muehlberger
Lumi10, JOICO’s newest professional color launch has everyone talking! And it was none other than the great Jamie Chung who was sighted in the Larisa Love Salon on Tuesday, September 28, 2021. Lumi10 is a long-lasting, quick-drying color that covers 100% of gray in just ten minutes. Throughout the salon day, guests utilized Lumi10 personally to experience its rapid color power with the experienced hairstylist Larisa Love.
This professional permanent hair tint is developed with the Quick Coverage System to provide 100 percent gray coverage in only 10 minutes and up to 2x the shine. For up to 30 shampoos, supercharged conditioning polymers nurture and preserve color-treated hair. Leaves hair that is less prone to breaking and has been re-strengthened, making your hair soft and bright leaving hair luminous.
It is the perfect product for the everyday gal on-the-go; and perfect for salon owners like Larisa Love Salon who can now accommodate more customers while still receiving consistent results from the LumiShine collection. This quick-drying assortment of rich, highly pigmented tones delivers long-lasting color while boosting your creativity and efficiency.
Did you have a gray-haired walk-in at the last minute? Don’t worry: Lumi10 is here to assist you and your customers with helping their hair reach its maximum potential. Time is money, so make the most of it with the NEW LUMI10.